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Mapping the rise and fall of Georgia’s per capita income performance

In my last piece, I summarized some of my recent research into the per capita income (PCI) “cold case” I’ve been noodling over for the past year or so and promised several follow-ups. This is the first of those.

As a starting point, I thought it might be useful to spread some key data points across the last four decades of Georgia’s political time-scape. My objective here is to make it relatively easy to see how Georgia’s PCI picture has evolved from one gubernatorial administration to another. As I’ve noted before, Georgia posted remarkable gains in per capita income in its final two decades of Democratic governance and then surrendered all those gains in its first two decades under Republican governors. The tables and maps below are pegged to key political years and will, I hope, make the pattern easy to see and understand.

Now, does this mean I think the dramatic decline in Georgia’s PCI performance owes entirely to the state’s transition from Democratic governance to Republican rule? No, for a couple of reasons. One is that the onset of the decline coincided so perfectly with the beginning of the first GOP governor’s term that you have to think the forces driving it were already at work. The second is that the data can be a little murky, especially when you zoom out and take a multi-state view of the situation.

The graph below illustrates how Georgia (the fat red line) and its neighboring states measured up against the national average (the straight blue line at the 100% mark) for per capita income from 1982 through 2021 (the latest year for which data is available).

Each state’s PCI fortunes ebbed and flowed between 1982 and 2021, and Florida, Tennessee and Alabama all suffered declines in PCI performance that coincided roughly with the Georgia plunge that started in 2003. But Georgia’s decline was easily the longest and deepest of any of the states shown above. Our PCI lost nine points against the national average during the gubernatorial administration of Sonny Perdue, Georgia’s first Republican governor in 130 years.

For most of the 40-year period graphed above, Georgia trailed only Florida among the southeastern states in PCI performance, and until the turn of the century it was mostly gaining ground on both Florida and the national average. By the end of this study period, however, the state had lost ground not only on Florida, but had fallen behind Tennessee and North Carolina as well.

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This analysis is based on per capita income data produced by the U.S. Bureau of Economic Analysis and mid-year population estimates from the U.S. Census Bureau. For each year illustrated below, I ranked all 3,100-plus counties in the country (for which data was available) by PCI and then divided that list into national quartiles.

The maps show the Georgia counties in each of the four national PCI quartiles for each of the years analyzed. The counties shown in dark green are in the top national quartile for per capita income; those in light green are in the second national quartile; salmon-colored, third quartile; and dark red, bottom quartile.

Governor Joe Frank Harris: 1983-1990

A veteran member of the Georgia House of Representatives and chairman of its Appropriations Committee, Harris won a hotly contested gubernatorial race in 1982 and succeeded Governor George Busbee in the governor’s office. When he took office, Georgia’s per capita income was 85.4 percent of the national average the state ranked 38th among the 50 states. Ninety-one of the state’s 159 counties were in the bottom national quartile that year, and they were home to 21.8 percent of the state’s population.

Harris continued the international business prospecting Busbee had initiated, and his economic development chief, the late George Berry, put a bright spotlight on the importance of improving the state’s per capita income, proselytizing about it in speeches all over the state. Toward the end of Harris’s term, the General Assembly created a job tax credit program that essentially codified raising PCI — along with lowering unemployment and reducing poverty — as key economic development goals.

Governor Zell Miller: 1991-1998

Miller succeeded Harris as governor after serving four terms as lieutenant governor and inherited a much-improved PCI map from Harris. By the time Miller took office, the number of Georgia counties in the bottom national quartile was down to 61 and the share of the population had been cut nearly in half, to 11.8 percent. Miller also oversaw eight years of slow but steady PCI improvement.

Miller had the good fortune to preside over a red-hot Atlanta economy (fueled in no small part by the 1996 Olympics), but he also put in place a number of policies and programs that arguably contributed strategically to the state’s continued economic progress. These included the HOPE scholarship program and the creation of the Georgia Research Alliance.

In turn, the PCI map Miller handed off to his successor was also much improved.

Governor Roy E. Barnes, 1999-2002

By the time Barnes, a veteran state legislator, took office as governor in January 1999, Georgia’s per capita income stood at 94.9 percent of the national average and the state ranked 25th among the 50 states. Moreover, the number of counties stuck in the bottom national quartile was down to 50 and the percentage of the state’s population in that group was below 10 percent.

Barnes, who told me Harris had “educated” him on the importance of raising PCI as an economic development goal, had the misfortune of presiding over state government during a period defined by the 9/11 attack on the World Trade Center, which stalled the U.S. economy nationally. Georgia’s PCI performance basically plateaued during the Barnes years.

At the same time, Barnes took actions that arguably helped advance the state’s economic progress. One was the creation of the OneGeorgia Authority, whose enabling legislation was the first state law to acknowledge that rural Georgia was falling behind the state’s urban regions.

A second was to convince the General Assembly to strip the Confederate battle emblem from the Georgia state flag. That action contributed significantly to Barnes’s defeat in 2002 at the hands of Perdue.

Governor Sonny Perdue, 2003-2010.

Perdue took office in January 2003, becoming the first Republican to win the keys to the governor’s office in more than 130 years.

In 2006, Perdue’s economic development department landed what was then the largest economic development win in the state’s history — a $1.2 billion commitment by Hyundai-Kia Automotive Group to build a new Kia manufacturing plant in Troup County, Ga. The new plant would employ nearly 3,000 workers and spawn another 2,600 jobs at supplier facilities, according to a press release issued by the governor’s office.

While Perdue earned big political props for the Kia win (Kia broke ground on the new plant just weeks before Perdue’s reelection to a second term as governor), it also came as he was presiding over the early stages of a steady decline in the state’s PCI performance. At the end of his first term, Georgia’s per capita income had slipped from 94.6 percent of the national average in 2002 to 91.3 percent and the percentage of Georgians living in the bottom national quartile counties had jumped from 9.7 percent to 17.4 percent. The number of Georgia’s bottom national quartile counties had climbed from 53 to 79.

This deterioration continued throughout Perdue’s second term. By the time he finished his second term and turned the keys to the governor’s office over to Nathan Deal, the number of Georgia counties in the bottom national quartile was up to 104 and the percentage of Georgians living in them had more than tripled from the time Perdue first took office. Georgia’s PCI as a percentage of the national average was down to 85.6 percent and the state ranked 40th among the 50 states. Basically, Georgia was back where it had been when Joe Frank Harris took office 28 years earlier.

Governor Nathan Deal, 2011-2018.

Deal thus inherited the worst per capita income map in, at least, Georgia’s modern history. And while he, like Perdue, scored a major economic development win by luring Caterpillar to the Athens area, the deterioration in Georgia’s PCI performance continued through his first term as governor.

In 2014, the number of Georgia counties in the bottom national quartile rose to 111 and the number of Georgians living in those counties hit 3.4 million, or 34.2 percent of the state’s population. That year, there were more Georgians living in bottom-quartile counties than in any other quartile.

Georgia also had more of its residents in that bottom national quartile than any other state. Texas, with nearly triple Georgia’s population, had only 3.08 million people in that bottom quartile.

By now, though, at least some members of the public policy community were beginning to notice the decline in PCI performance.

The aforementioned George Berry wrote a column for Georgia Trend magazine exhorting Deal to focus on that metric:

“As Gov. Nathan Deal begins his administration, he would do well to consider the over-arching accomplishment that defines Georgia’s advancement over the last half century: the progress we have made toward economic parity with the rest of the nation. That progress can be best defined by comparing the per capita income of Georgians to that of citizens of other states.”

In 2012, Maria Saporta, easily Atlanta’s longest-serving business journalist, weighed in with a column in her online newsletter, SaportaReport, quoting both Berry and another veteran of Georgia’s economic development wars, Annie Hunt Burriss. Burriss, who had worked for Berry in the Harris administration and then gone on to play a number of other important roles in state government, was leaving Georgia for a senior education position in Virginia and spoke to a group of leaders about economic development in the state.

“The thing I fear most right now is that we have gotten fat, dumb and happy,” Burriss said. “What are we doing to innovate our economy? If you look at what our investment strategy is right now, I don’t know what it is.”

Berry sounded a similar note. “We need to get our mojo back,” he told Saporta. “Everything that comes to the governor’s desk, the question that must be asked is how does this move us to the per capita national income. People have (been) telling us this for the history of our state. We were on the right trajectory, and now we are not.”

Governor Brian Kemp, 2019-current

Whether Deal and his successor, Brian Kemp, heard those public pleas is unclear. But the state’s PCI overall performance did bottom out under Deal and then begin a slow crawl back up that has continued under Kemp.

By the end of 2021 — the latest year for which data is available — Georgia’s PCI stood at 87 percent of the national average and we ranked 38th among the 50 states, the same rank we held when Harris took office four decades ago.

There is an important difference between then and now, however, and here it’s important to point out that “overall” is the operative word a couple of paragraphs above. As the map at right shows, much of rural Georgia, especially south of the line that runs from Columbus-Muscogee County through Macon-Bibb County and over to Augusta-Richmond County, appears mired in the bottom national quartile for PCI performance.

Indeed, that includes virtually every county in east-central and southeast Georgia except for the coastal counties. Scan back through the prior maps and it’s easy to see how this unhappy picture has developed.

When Harris took office, the number of counties in the bottom national quartile stood at 91 and they were less concentrated in a single region. Perhaps more significant, the percentage of Georgians living in those bottom quartile counties stood at 21.8 percent in 1982. As of 2021, the number of counties stuck in the bottom national quartile stood at 104 and the share of Georgians living in these bottom quartile counties was just under 30 percent.

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A closing thought, for now. Key takeaways from this data include not just how disproportionately Georgians are represented in this bottom national quartile, but how quickly they fell into it. In just a few short years, Georgia went from being generally proportionally represented at the bottom of the national PCI heap to dominating it, in terms of both the number of counties represented and the share of its population.

I’ll leave it to others to judge whether these changes were driven by unseen economic forces, a shift in policy by newly-elected Republican governors, some combination of the two — or something else entirely.

The more urgent question, it seems to me, is what the state should do about it. I have found similar patterns in education, population health and other economic data, and the picture that emerges is one of huge swaths of the state devolving into a third world territory.

The challenge of slowing and reversing these trends is one that ought to command the attention of public policymakers in both parties and at all levels of government in Georgia.

Copyright Trouble in God’s Country 2023

More TIGC lessons from the 2022 governor’s race

Further notes from a deep (and continuing) dive into the results of Georgia’s 2020 General Election:

Georgia is as divided politically as it is economically, educationally, and health-wise — and those divisions have all taken shape over roughly the same time period. I’ll start here with a little history lesson. In 1990, Lt. Governor Zell Miller, a Democrat, made his first run for governor and defeated his Republican opponent, State Senator Johnny Isakson, by 8.3 percentage points. In our just completed 2022 gubernatorial contest, incumbent Republican Brian Kemp defeated his Democratic challenger Stacey Abrams by a comparable 7.6 points.

But the way Miller and Kemp assembled their winning majorities could not have been more different — and this is important to understanding our current political environment and the challenges the state faces in reconciling the differences between Atlanta and Notlanta.

In 1990, 45 counties were decided by less than 10 percentage points. This year, only 10 counties were decided by that margin. In 1990, Miller cracked 70 percent of the vote in a grand total of seven counties. This year, Kemp hit that threshold in 90 counties, including four where he rolled up 90 percent of the vote and 31 where he broke 80 percent. One of those 80 percent counties was Miller’s native Towns County; in 1990, Towns County voters gave their native son 73.5 percent of their vote; this year, they gave Kemp 84.5 percent.

These maps offer political portraits of Georgia in 1990 and 2022. Over the course of three decades, nearly every rural county in the state switched from the Democratic Party to the GOP — but that’s not the most important takeaway from these maps.

The most important takeaway is the extent of that switch. The darker the red or blue, the higher the percentage of the vote each party received. While Democrats dominated the state in 1990, its winning map was made up largely of pastel blues while the 2022 map features darker shades of blood red throughout most of the state.

In the last century, the vast majority of the state was politically competitive. Few if any counties tilted so heavily in one direction that it made no sense for candidates from the other party to campaign in them. Generally, there were enough votes in play almost everywhere to justify at least a quick campaign stop and press interview by Democrats and Republicans alike.

Indeed, in 1980, Norman Underwood, who was seeking the Democratic nomination for the U.S. Senate seat then held by Herman Talmadge, made campaigning in every single county in the state a significant element of his platform. The only part of the pledge that seemed dubious was whether he had the logistical wherewithal and the time — in a relatively short campaign — to meander all over the state (my recollection is that he made it). This year, when Democrat Abrams started her campaign in rural Randolph County and vowed to campaign in “every region” of the state, some observers (yours truly included) wondered if that was a good use of her time and money.

I don’t know where the tipping point is, but it seems to me that communities that tilt 75 or 80 percent in either direction might be fairly regarded as hostile territory by the other party, and not worth significant campaign time or resources.

Moreover, the same forces that shape the political and electoral environment animate the policy-making thinking of legislators elected by those respective communities. I submit that’s true whether you’re considering the challenges facing rural Georgia or the hot-button cultural issues that have a way of working their way into the General Assembly.

(Case in point, stay tuned for more on Fulton County Superior Court Judge Robert McBurney’s ruling that Governor Kemp’s vaunted anti-abortion “heartbeat bill” is unconstitutional under Georgia law. That drops the hottest of hot potatoes onto the Gold Dome and confronts the Republican majority in the General Assembly with a choice between trying to pass a new bill or waiting to see if the appellate courts reverse McBurney’s decision.)

Another key takeaway from last week’s election results is that Abrams lost significant ground in just about every major urban county in the state. In last week’s first hot take on the election, TIGC focused on the results in Georgia’s rural counties, where Abrams lost ground against her 2018 performance. Your humble TIGC scribe was focused on the rural trees, and in the process I overlooked the larger statewide forest: the picture was pretty much the same everywhere, and for Team Abrams that picture was not pretty.

In traditionally reliable urban climes, Abrams’s losses appear to be due first and foremost to plunging turnout numbers — drops which were largely matched by drops in her own vote totals. This was true in Metro Atlanta and in other Democratic strongholds across the state. Particularly disappointing to Abrams had to be the results of vote-rich DeKalb and Gwinnett. Compared to the 2018 governor’s race, those two counties saw their total turnout plunge by more than 15,000 votes each, and Abrams’s vote totals suffered similar drops (see table below).

The picture was much the same in deep blue fortresses along the gnat line — Muscogee, Bibb and Richmond — as well as Chatham County and elsewhere. In those four counties alone, Abrams saw her vote total versus 2018 drop nearly 17,000 votes, while Kemp fattened his total (in, again, Democratic territory) by more than 3,300 votes. In TIGC’s 12-county Metro Atlanta region, Abrams’s margin over Kemp fell from 62.2%-to-37.8% in 2018 to 59.5%-to-40.5% in this year’s election. In the process, Kemp boosted his Metro Atlanta totals by nearly 46,000 over his 2018 numbers while Abrams saw hers fall by more than 60,000.

Meanwhile, Kemp was also mopping up in Atlanta’s northern ‘burbs. Following the 2020 presidential election, I wrote that the GOP was working to build a political Maginot Line across North Georgia and that the North Georgia hills were the future home base for the state’s Republican Party. The leading edge of that line is the fast-growing suburban and exurban precincts across north Atlanta.

In recent election cycles, Democrats had made gains in those areas, winning Cobb and Gwinnett counties and cutting into GOP margins in Cherokee, Forsyth and other counties. This time around, Kemp & Company held the line and regained fair chunks of lost ground (as the table below shows). Indeed, in contrast to the situation in virtually every Democratic stronghold, voters turned out in bigger numbers in Cherokee, Forsyth and other hill country counties. There was a smidgen of good news for Abrams in these numbers: she grew her vote totals in Cherokee and Forsyth, but only by a fraction of Kemp’s gains.

And, yes, it looks like ticket-splitting really happened this time around. Incumbent Democratic U.S. Senator Raphael Warnock — being challenged by Trump-backed former UGA football star Herschel Walker — outpolled Abrams in all 159 counties and rolled up nearly 132,000 more votes than she got. That gave him a lead going into the December 6th runoff against Walker.

Stay tuned for more on what all this is likely to mean.

(c) Copyright Trouble in God’s Country 2022

Georgia’s 40-year PCI rollercoaster ride

In the final 20 years of the last century, Georgia made remarkable economic progress on at least one front: the state’s per capita income (PCI) gained more than 10 percentage points against the national average and came within five points of that important benchmark. In the process, the state’s PCI rank among the 50 states and the District of Columbia climbed from a low of 41st to a high of 25th.

In the first two decades of this century, however, Georgia has surrendered nearly all those gains and fallen back into the nation’s bottom ranks for per capita income. Its 2020 rank was 37th. Only three states gained more ground against the national PCI average than Georgia between 1980 and 2000, and only four lost more ground between 2000 and 2020.

In the process, hundreds of thousands of Georgians were first lifted out of the bottom national quartile for per capita income but have since fallen back into it. As TIGC reported in its last post, Georgia finished 2020 with more of its citizens living in bottom-quartile PCI counties than any other state in the union, including states like Texas and Florida with significantly larger populations.

While that last post focused exclusively on new 2020 data released in November by the U.S. Bureau of Economic Analysis (BEA), this one takes a deeper look at a half-century’s worth of PCI data with an eye toward trying to answer a question we posed in the last post: Why is such a large portion of Georgians apparently stuck at the bottom of the nation’s income ladder?

The answer to that question remains elusive, but the lookback at the last 50 years reveals that Georgia has been on a PCI rollercoaster that is all but unique among the 50 states and D.C. Through the 1970s, Georgia’s PCI ranking was basically flat at between 38th and 40th place among the 50 states and D.C. But from 1983 through the end of the century, the state’s ranking climbed steadily, if unevenly, to a peak of 25th place in 1999 before plateauing at 26th place for the next three years. Since then, Georgia has dropped precipitously in the national PCI rankings. It bottomed out at 40th and 41st from 2008 through 2015 before rebounding to 37th by the end of 2020.

These are among the major findings and observations from an ongoing TIGC review of 50 years of personal income data produced by the U.S. Bureau of Economic Analysis (BEA).

And while identifying the exact causes of the state’s rollercoaster ride will require further research, it’s difficult to ignore the overlap between the rise and fall of the state’s PCI fortunes with the transition in the state’s political leadership: all the gains occurred under Democratic governors and all the losses followed under Republicans.

The most dramatic progress came under Governor Joe Frank Harris, who served from 1983 through 1990. During that period, Georgia moved up in the PCI rankings from 37th to 30th. The progress continued under Governor Zell Miller, who succeeded Harris and served the next eight years. After plateauing at 30th or 31st for three years, the state resumed its climb and reached 26th place by the time Miller left office at the end of 1998. Under Governor Roy Barnes, the state’s last Democratic governor, the state’s PCI ranking peaked at 25th in 1999 and then plateaued at 26th for the final three years of his one term in office.

Barnes lost his 2002 reelection bid to Sonny Perdue, who took office in January 2003 as the state’s first Republican governor in modern times and went on to handily win reelection in 2006. By the time he left office in 2010, Georgia’s national PCI ranking had plunged 15 spots to 41st, tying an all-time low for the last half-century.

Under Nathan Deal, Perdue’s successor and the state’s second GOP governor in more than a century, the state’s national PCI ranking floated along at 41st and 40th for the first five years of Deal’s two terms before rebounding slightly to 38th by the time he left office. Now two years into the term of the state’s third Republican leader in modern times, Governor Brian Kemp, the state stands 37th in the nation’s PCI ranking — the same ranking it had when Governor Harris took office.

Whether the various governors deserved all the credit or blame for the ups and downs in the PCI rankings is a matter for debate, but it seems a fair question. Were there changes in economic development, education or other policies and practices that drove the rankings and, more importantly, the personal fortunes of Georgians impacted by the 40-year seesaw effect? Or was it all just a huge coincidence?

As part of this analysis, I have used the BEA data to rank all the counties in the country by per capita income, sort them into national quartiles, and then pull the 159 Georgia counties out of the national list. As a result, I can determine how many Georgia counties — and Georgians — lived in each quartile in any given year. So far, I’ve done this part of the analysis for each year preceding a gubernatorial transition.

At the end of 1982, just before Harris took office, some 21.8 percent of the state’s 5.65 million residents — about 1.23 million people — lived in 91 counties in the bottom quartile of the nation’s PCI rankings. By the time Barnes left office in 20 years later, those numbers were down dramatically: less than 10 percent of the state’s 8.51 million citizens — fewer than 830,000 people — lived in 53 counties in that bottom national quartile.

When Perdue left office in 2010, the percentage of Georgians living in bottom quartile counties had exploded to more than 30.3 percent of the state’s estimated population of 9.7 million people — some 2.9 million people in 104 counties. At the end of 2020, the picture was no better: more than 3.05 million Georgians were living in 104 bottom quartile counties — the most of any state in the country, as TIGC reported in its last post.

To be clear, Georgia’s PCI has continued to rise throughout this period, but for the past 18 years it has lost ground against the national average. When Barnes left office at the end of 2002, the state’s average PCI of $30,133 was 94.6 percent of the national average of $31,859. When Perdue left office eight years later, the state’s average PCI stood at $34,830, but that was only 85.6 percent of the national average for 2002: $40,690.

The two graphs below should help tell this story. The first one illustrates the rise and fall of Georgia’s per capita income as a percentage of the national average. The straight blue line across the upper part of the graph represents the national average across the 40-year timescale. The orange line below it illustrates the rise and fall of Georgia’s per capita income as a percentage of that national average.

This second graph shows how Georgia’s actual per capita income tracks against the national average over the past 40 years. The gap narrowed, sometimes unevenly, through the 1980s and ’90s before beginning to widen at the turn of the century.

This is the second of at least three posts I’m developing based on the BEA’s latest economic data. In the next one, I’ll return to my usual focus on the state’s urban-rural divide, including trends in the different regions of the state.

(c) Copyright Trouble in God’s Country 2021